Logo
Two logo concepts, two rounds of changes, and every file you need to use the one you pick.
Paid in full at checkout.
Usually about 2 weeks.
Who it’s for
A new business, a side project, an association, a sole trader whose current logo is their name typed in a default font.
You want a proper mark, drawn once, with files you can hand to a sign-maker, a printer or a website.
Skip it if you also need rules for how the logo is used across a website, cards and social posts. That’s Brand Identity.
What you get
- 2logo concepts, each shown in place on a simple mock-up so you can judge it
- A primary logo
- A secondary logo (a stacked or horizontal alternate)
- A favicon and a square avatar for social profiles
- Colour picks: the colours, with HEX and RGB values
- Typeface picks: the fonts, with where to get them
- The full file set, in colour, black and white
How it runs
- Days 1 to 2You pay. We send kickoff questions within two working days.
- Days 3 to 7You answer. We draw. Two concepts arrive together.
- Days 8 to 10You pick one and send a list of changes. We make them. A second round follows if you want it.
- ThenSign-off, then files. Usually about two weeks end to end.
The clock stops while we wait for you. Pause and closing rules are on the process page.
If neither concept is right
A round is one consolidated list of changes on the concept you chose. You get 2. A completely new direction isn’t a round. It’s a concept, and an extra one costs €290. An extra round costs €150.
What if neither concept is right? The Logo package doesn’t include a fresh concept round. You can buy an extra concept, or stop after the first concepts. If you stop, you pay half the package price, the other half comes back to you since you’ve paid in full, and you don’t receive final files.
Files and ownership
Final logos come as SVG, EPS, PDF and PNG, in colour, black and white. The favicon comes as .ico and PNG, the avatar as PNG.
When the package is paid in full, we assign you the rights in the final delivered files, in writing. The concepts you didn’t choose stay with us. If the logo uses a font with its own licence, you’ll find it listed in the handover, and you buy the licence. Unless you tick the box at checkout, we may show the finished project in our portfolio. Opting out is free.
We check for obvious conflicts in a quick search but do not carry out a legal trademark clearance. To register a mark, talk to a trademark attorney or UIBM/EUIPO.
Not included
- A guidelines document
- Business cards, stationery or social templates
- Printing of anything
- Trademark registration or legal clearance
- Naming the business
- A website
- An animated logo
Add-ons that fit
- Extra concept€290
- Extra revision round€150
- Social pack€320
- Guidelines upgrade€490
The sample
Forno Ostinato, an invented sourdough bakery in Bologna. What the Logo package would produce: two concepts, a primary logo, a stacked version, a stamp, two colours.
Questions
Is the price on the page the whole price?
It’s the whole price for what the package lists. Hosting, domain names, font and stock licences, printing and trademark filing aren’t included, and each package page says so. Add-ons cost extra only if you choose them; we never add one to your order without asking.
What counts as a revision round?
One consolidated list of changes, sent together, on the concept you chose. We make the changes, you look, and that’s one round used. Changes sent in pieces over a week count as the round you sent them in. Asking for a different direction is a new concept, not a round.
What if I don’t like the first concepts?
Brand Identity, Brand System and the Brand + Website bundle include one fresh concept round if none of the first concepts work. Logo doesn’t, so a new concept there is €290. If you decide to stop after the first concepts, you pay for the work done so far, which we set at 50% of the package price, and you don’t receive final files. If you’re a private customer, the withdrawal rules also apply: see the withdrawal question below.
What file formats do I get?
Logos come as SVG, EPS, PDF and PNG, so they work for a sign shop, a printer, a website and a social avatar. Guidelines come as a PDF. For web work you get the Figma file, plus the exported assets, plus the built site files if you chose the build option.
Can you register or protect my logo as a trademark?
No. We check for obvious conflicts in a quick search, but we don’t carry out a legal trademark clearance, and we can’t promise a mark is registrable or free of conflicts. To register a mark, talk to a trademark attorney or the Italian UIBM or the EUIPO.
Who owns the files and the design?
You do, once the package is paid in full. We assign you the economic rights in the final delivered files in writing. Concepts you didn’t choose stay with us. A designer’s right to be credited can’t legally be transferred; we won’t insist on a credit if you’d rather skip it.
Buy the Logo
€590, paid in full at checkout. You answer a short brief, pay on Stripe’s page, and we send kickoff questions usually within two working days.
- Need rules for using the logo?Brand Identity