Brand identity
A logo, the rules for using it, and the first things you'll put it on.
50% at checkout (€945), the balance on delivery.
Usually 3 to 4 weeks.
Who it’s for
A business that will use its brand in several places at once: a website, a shopfront, Instagram, a business card. You want it to look like one company from day one, and you want a document that says how.
Skip it if you only need a mark. That’s the Logo. Skip it too if other people will produce materials for your brand and you want a strategy underneath. That’s Brand System.
What you get
- 3logo concepts
- A logo suite: primary logo, secondary logo, submark for small spaces
- A palette: primary, secondary and neutral colours, in HEX, RGB and CMYK
- A type system: headline and text typefaces, with sizes and where each is used
- A 12-page guidelines PDF: logo, clear space, minimum sizes, misuse, colour, type, and how to use the templates
- 3social templates, editable in Figma, plus PNG exports
- 1business card design, as a print-ready PDF
The sample
Tessa Ciclofficina, an invented bike-repair workshop in Ravenna. One page from the 12-page guidelines you’d get here: clear space around the logo, palette, type, a poster template.
How it runs
- Week 1Pay, kickoff questions within two working days, your answers.
- Weeks 1 to 2Three concepts arrive together.
- Weeks 2 to 3You choose one and send a list of changes, up to 3 times. We apply each and build the palette and type around the concept you’ve picked.
- Week 4Guidelines, templates and card, then sign-off. The balance payment link goes out.
- After the balanceFinal files.
The clock stops while we wait for you. Pause and closing rules are on the process page.
Rounds, and what if you hate all three
You get 3 rounds. A round is one consolidated list of changes on the concept you chose. A new direction is a concept, not a round.
If none of the three concepts work, you get one fresh concept round, included. That’s three new concepts, not a rework. After that, an extra concept costs €290 and an extra round €150.
You can also stop after the first concepts. You pay half the package price (the deposit already covers it) and you don’t receive final files.
Files and ownership
Logos: SVG, EPS, PDF and PNG. Guidelines: PDF. Social templates: Figma and PNG. Card: print-ready PDF. Palette values are in the guidelines and in a plain text list.
When the balance is paid, we assign you the rights in the final delivered files, in writing. Unused concepts stay with us. Fonts with their own licences are listed, and you buy those licences. We may show the project in our portfolio unless you tick the box at checkout. Opting out is free.
We check for obvious conflicts in a quick search but do not carry out a legal trademark clearance. To register a mark, talk to a trademark attorney or UIBM/EUIPO.
Not included
- Printing the card or anything else
- Writing the text that goes into templates
- Photography or illustration
- Stationery beyond the card
- A website
- Trademark registration or legal clearance
- Naming the business
Add-ons that fit
- Extra concept€290
- Extra revision round€150
- Social pack€320
- Rush+30%
All add-onsWant the site too? Brand + Website
Questions
Is the price on the page the whole price?
It’s the whole price for what the package lists. Hosting, domain names, font and stock licences, printing and trademark filing aren’t included, and each package page says so. Add-ons cost extra only if you choose them; we never add one to your order without asking.
What if I don’t like the first concepts?
Brand Identity, Brand System and the Brand + Website bundle include one fresh concept round if none of the first concepts work. Logo doesn’t, so a new concept there is €290. If you decide to stop after the first concepts, you pay for the work done so far, which we set at 50% of the package price, and you don’t receive final files. If you’re a private customer, the withdrawal rules also apply: see the withdrawal question below.
What’s inside the brand guidelines PDF?
Brand Identity comes with a 12-page PDF covering the logo suite and its clear space, the colour palette with codes, the type system, and how to use them in the templates we’ve made. Brand System comes with a guidelines document of about 30 pages. It adds the pattern and icon direction, stationery, the presentation template and the strategy sheet from the workshop. You can see what one guidelines page looks like in our labelled sample.
Do I pay everything up front?
Under €1,500 yes: you pay in full at checkout. From €1,500, you pay 50% at checkout and the balance when we deliver. The balance is due before we release the final files and transfer the rights. So Logo and Landing Page are paid in full. Brand Identity, Brand System, the Website packages and the bundle are 50% up front.
Will you print my business cards?
No. We supply the card design as print-ready PDF files and you take them to the printer you choose. Printing and paper aren’t part of the package, and the cost depends on the printer. If your printer needs a different file setup, tell us and we’ll check it fits.
Buy Brand Identity
€1,890. Today you pay 50%: €945. The balance is due on delivery, before the final files and ownership move to you.
Something custom? Tell us about it
Under €1,500 you pay in full at checkout. From €1,500 you pay 50% at checkout, and we email a payment link for the balance on delivery, before the final files and ownership move to you.
- Only need the mark?Logo
- Need more?Brand System